Thursday, October 17, 2013

Figs as a Market Product

Many people will buy candy at a farm
market, but the one I attend is during
the summer when chocolate bars and
chocolate dipped fruit would
not survive the heat. 
In addition to selling figs at a farm market, there are many products that can be produced from figs. The obvious ones (jellies and preserves, cakes and cookies, perhaps bread) are basically adaptations of products already sold. Fig candy is different, and may be worthth considering if it is a boiled hard candy like a Jolly Rancher, or lollypop-ish type candy.

There are also ancillary items that could be used to promote the main product, figs. Fig t-shirts, or fig pins, fig coasters, fig greeting cards? This would be building a fig culture at the farm market.

After all that promotion, getting ready for the fig harvest, I would really have to be prepared to produce FIGS!! The trees would have to produce a harvest!

Coaster with fig images.
T-shirts for the figginista!

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