Tuesday, November 19, 2013

So much figgy stuff to say!

It has been a figgy time talking to market masters and shop owners about figs, figs growing, and fig products!

Sandwich boards are a quick way
to get a message out, and
update it frequently.
First, I found out figs may be an odd commodity at the local farm market at first, but once customers find out they are available I would have a following. Farm market customers are looking for the products they cannot find at grocery stores. Figs have a short shelf life, so I'd need to post a sign notifying folks that harvest is coming, please check back. Perhaps a sandwich board would work -- that way it can be stood near the road alerting passing cars that figs are coming!

I cam probably make one with what's in the garage, so that will be a winter project to get ready for next farm market season.

Second, I discovered through my farm market manager friends the more exotic a market commodity is 1) the more I can charge and 2) the fewer customers I'll have at first until I get established. That's a mixed blessing I suppose. I want to be considered a farm specialty, but I do not want to price myself out of business. The figs I do not sell have be processed to sell another day as jams, jellies, cookies. That by itself is not a bad thing except it takes time to process fruit instead of selling it outright.

Until harvest, selling last year's jams and fig image products like coasters or buttons will promote the upcoming season, and gain recognition before the sandwich board goes up announcing the figs are in.

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