Essential Question

An Essential Question is the main, over-arching question that drives a research project. It is a higher order question of Evaluation that inspires all the other questions. I began this project thinking I was interested in the factors that promote  a personal preference in the backyard garden as something local folks would prefer as well. Since I sell at a local farm market, I want to increase interest and therefore sales of this somewhat obscure fruit. So, my question needs to incorporate two things 1) garden knowledge and 2) marketing strategies.

My essential question will be 

How can can figs be produced and promoted for local farm market sales?

From this question, all my other questions will erupt -- producing enough fig to sell and marketing strategies to build a client base desiring figs.

Selling figs -- a different skill than selling apples!