Farm markets are a community's way to encourage the local economy and build civic interest. Since everything from produce to civic groups gather and sell their wares, farm markets are the perfect gathering place to promote a new product such as figs. The customers are already interested in local produce, want to try new products, and are open to building community spirit from year to year. By propagating new fig plants from my existing backyard plants, local figs can be an exotic treat in an area unfamiliar with the Mediterranean delicacy. Although the shelf life of figs is short, the variety of products can extend the selling season before and after harvest to inspire repeat customers from year to year. Growing and promoting figs as a farm market product is a matter of growing ample amount of product and encouraging strong customer recognition to grow sales.
Essential question: How can figs be produced and promoted at a local farm market to encourage sales?
Answer: use the existing community of shoppers to build a sub-community of followers
Implications: grow enough figs and develop a line of products that extend the fig harvesting season before and after the harvest
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