1st Vendor Concept -- Know the Market/Niche

1) I understand my area to be a rural, meat & potatoes, population. There are people moving in from more urban areas, and there are upscale restaurants exposing locals to more exotic fare. Figs, although known through the ubiquitous 'fig newton', are not particularly well known as an eating fruit or a cooking fruit. Figs would be considered exotic and educating the local population may be a steep climb.