Third Concept -- Build Recognition

This preserve has a distinctive packaging.

This is a big concept -- building a brand recognition (#3) that customers will remember and seek out among the other vendors. Consistency would be vital with this, so the business card, handmade signs (or printed), table coverings, maybe even the tent, needs to be a consistent color or with the same image or have some common visual thread so customers can recognize my vendor space among the crowd. This is where several yards of figgy cloth might be handy, or figgy wrapping paper to make bags or a table covering, and labels...I'm not sure what as of today, but I know consistency is vital.