The 4th Arm of Marketing Concepts

#4 -- Relationships. People like talking and sharing communal time. That is some of the fun of going to a farm market: meeting neighbors and friends, and being around familiar faces. Building relationships and building customer trust is what will build a following for figs in an area where they may seem exotic, or certainly obscure.  But, by doing that how fabulous I could become The Fig Lady!

What a joy to one day
 be The Fig Lady photographed
by Kelly Morris!